How to Make Sense of Google Analytics

You installed Google Analytics because you know it’s important.

Now it's just there, installed… Just collecting stuff.

But when you open it, if you open it, you blink at the screen for a while and then close the tab because it feels overwhelming

Google Analytics is powerful, but not exactly user friendly, and can be super confusing. It’s packed with pages and pages of reports, no clear direction on how you should use them, and so much data it’s hard to know where to begin.

If you’ve ever opened Google Analytics, blinked at the screen, and immediately closed the tab this workshop is for you!

Google Analytics 4 Events — so you can see what people are actually doing once they land on your website

UTM Links — so you can track which of your marketing efforts is sending people to your site…even if you've never heard that term before today

The Traffic Acquisition Report — so you can see which of your marketing efforts are worth your time and effort. This is the report that answers "is my Instagram working?" and "is anyone finding me on Google?" in an easy to understand way.

The Path Exploration Report — learn how people are moving through your website once they arrive. Where they go first, where they go next, and where they drop off so you can see exactly where you're losing people and decide what to do about it.

Maybe somewhere in the back of your mind is a thought that’s confronting… “What if I look at the numbers and find out the ways I’m working so hard to market my business aren’t producing any results?”

Allow me to reframe that for you.

Knowing what's driving results in your business is so permission giving. Once you do, you have all the facts to make really good decisions.

When you don't know what's working, you waste time, money, and energy showing up in ways that aren't doing anything for your bottom line. You start to second guess everything.

When you know how to read your own data, you don’t have to do that.

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Do I need to have anything in place before I attend this workshop?
You need a website with Google Analytics install and to be actively marketing your business. Nothing else.

You don’t even have to have looked at your Analytics other than when you installed it.

I’ll walk you through really easy ways to use the beast that is Google Analytics to make decisions without being overwhelmed by all the things you could click on.
Will there be a replay?
Yes! Lifetime replay access is included with every ticket.
Is this for me if I'm just getting started with marketing?
If you're actively putting your business out there and you have a website, this is for you. No minimum experience level required.
What if I've tried to learn Google Analytics 4 before and it didn't stick?
That's kind of exactly why I made this. Google Analytics 4 tutorials are generally built for marketers, not often for service providers running their own businesses.

Let me use my marketing brain to explain it to ya in a simple way!
What's the refund policy?
Because of the digital nature of this offer, we do not offer refunds. If you're on the fence, feel free to send me a DM, I'm happy to help you figure out if this is the right fit before you register.
Have more Questions?
I’m happy to answer them! DM on IG @threegroves or email me at hello@threegrovesmarketing.com

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